Key Challenge:

Dealing with the limited behavioural data for new users posed a challenge when developing churn models

Solution:

Evolve AI Labs implemented end-to-end churn models predicting whether new users would make a bet within 30 days of sign-up. Creative features leveraging patterns from other users were crucial in overcoming the challenge.

Impact

The solution reduced churn rate by 20% in the first 6 months, following effective intervention strategies.

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