Key Challenge:

Dealing with the limited behavioural data for new users posed a challenge when developing churn models


Evolve AI Labs implemented end-to-end churn models predicting whether new users would make a bet within 30 days of sign-up. Creative features leveraging patterns from other users were crucial in overcoming the challenge.


The solution reduced churn rate by 20% in the first 6 months, following effective intervention strategies.

Scroll to Top