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Retail – Pricing Optimization:

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Key Challenge

Incorporating competitor pricing and cannibalization into the modelling pipeline presented a significant challenge.

Solution

Evolve AI Labs built price elasticity models that considered competitor pricing and cannibalization from the client’s own products. Automated retraining and deployment reduced the complexity of model maintenance.

Impact

The client achieved an 8% quarter-over-quarter increase in product sales revenue through an optimising engine based on price elasticity models.

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