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Telco – Improving Match Rate using Computational Advertisement:

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Key Challenge

Leveraging DPI data to improve match rates for a leading adtech platform required addressing technical challenges.

Solution

Evolve AI Labs conducted technical analysis and research on implementing DPI data to enhance ad effectiveness. Using Canopus Networks DPI information, user behaviour vectors were generated to improve match rates.

Impact

The solution resulted in a 40% improvement in match rates between advertisements and target audiences, potentially leading to a 30X increase in ad revenues for the DSP.

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